So let’s get real for a moment. Entrepreneurship can be freaking hard. There are a lot of parts involved and we need to stay focused and in our lane in order to build the success we want. But, while it can at times feel overwhelming, I believe that one of the most important ways to get through the challenges is …
There’s absolutely NOTHING more important in the business of being an entrepreneur, than being able to clearly define exactly the things that make you different from everyone else. At the end of the day, THIS is what marketing and branding is all about right? It’s about being able to attract the right types of clients to you while you clearly …
For the first two and a half years of relaunching my business in a new country (that whole story here), I hustled my way through life. I worked non-stop and totally obsessed over my business. I counted every last penny I was making, and I tried to control all the things. What resulted was me living my life in absolute …
No matter how long you have been an entrepreneur for, the ultimate goal is to have a business that has one breakthrough after another. You know what I mean, right? Growth, expansion and ease. For such a long time I spent my days hustling like a mad-woman in my business. Working infinite hours and getting ‘stuff done,’ while at the …
People often ask me what they need to do to establish themselves as an authority in their fields. Ultimately, it’s what we all want, right? To be seen. To be visible. To be valued for the work that we do.When I relaunched my business online, after having built a very locally-based business in Venezuela, I had to figure out a …
As a brand strategist and entrepreneur, I have come to realize how crucial it is in business to not try to do everything alone. I tried to do things on my own, without external help, and failed big time in my own business. Without a doubt, one of THE biggest lessons I have discovered in business over the past year …
Branding or rebranding your business is a process that should be full of attention to detail while making sure you are bringing out the real core of your message to your audience. As I have progressed working as a brand strategist for over 11 years, I have been able to build a complete system that is truly focused on creating …
Marketing is one of the most important aspects necessary for having success in business. You could have the absolute best product or service in the world, but if you don’t have a clear way of selling it and bringing clients through the door, you are basically on a path to failure.It’s not that every single business in the world needs …
define your offerWhen I decided to relaunch my business, I knew exactly what I didn’t want to do: I didn’t want to spend all my time designing brochures or invitations. These were some of the things I had done in the past in my business. For me, it was essential cutting out the areas I didn’t want to do anymore …
In the beginning of 2016, I set out with the intention of relaunching my business in a whole other way. See, I had built my business locally, in my country, based entirely on reputation. One client would always simply lead me to the next. I didn’t have to do much to get clients, it just came easily. I played it …
Being an entrepreneur and an online coach is tough. No one really warns us of this. We see all of these people with great success in their businesses and rarely get to know the real story behind where they are. People paint picture-perfect lives with laptops with a Piña Colada on the beaches of Bali, but we don’t know what’s …
