What you need to know about choosing your audience and niche as an online coach. Fabi Paolini Brand Strategy Online Business

Choosing your niche as an online coach

what to know about choosing your niche as an online coachOne of the most common questions coaches and consultants ask when they are in the process of starting their business is: How do I pick my niche? How do I choose my audience? It’s something that I hear my clients ask all the time when we start working together – …

1:1 vs group coaching to scale your online coaching business Fabi Paolini Brand Strategy Online Business Coach

Do this before scaling your online coaching business

group coaching vs. 1:1ARE YOU READY TO SCALE?Which business model is the right one for you? Is it 1:1 or is it group coaching? Honestly, it depends on your goals. If you are anything like me, you want to grow your business as an online coach. You are always looking to learn, expand or implement different things that will allow …

What you need to know about marketing yourself as an online coach | Fabi Paolini Brand Strategy

Marketing as an online coach

marketing yourself as an online coachThere’s a difference between being good as a coach and being good as a marketer. And oftentimes people think one thing is related to the other – which can bring a lot of frustration. You know what I mean – you have all of these clients saying the LOVE working with you, giving you praise …

The keys to getting more clients and client acquisition as an online coach | Fabi Paolini Brand strategy

How to improve client acquisition as a coach

getting better at client acquistionI need to be honest with you about something: Most people believe they have a client acquisition problem – when in fact, what they have is a messaging problem  You see, the majority of people I talk to are actively trying to get new clients in their businesses by doing the following things: They are posting …

Lessons to grow your online coaching business from Fabi Paolini Brand Strategy Coach

Growing your coaching business

what it takes to grow your online coaching businessThere’s nothing more annoying than feeling stuck in your business. Like, no matter what you do, you are approximately within the same income bracket. I totally understand it because, for a while, this was me. I launched my business in 2016 and slowly grew, only to find myself ‘stuck’ at $35-$45k per …

How to attract high-end coaching clients into your online business while building a premium brand in two very simple steps

How to attract high-end coaching clients

attract high-end coaching clientsA lot of online coaches are focused on figuring out what it takes to be able to attract high-end coaching clients online. You’ve heard about people paying $3k, $5k, $10k, $20k, or more for coaching and you often wonder where these clients are hiding. I remember back at the beginning of my own business, trying to figure …

What your coaching website needs in order to attract high-end leads into your business | Brand Strategy + messaging for conversion | Fabi Paolini Brand Strategy Coach Branding Web Design for Online Business

What your coaching website needs to attract high-end leads

want a coaching website that attracts high-end leads?As a Brand Strategist and Web Designer, I have build many, many websites over the years created with the full intention of attracting high-end leads for my clients’ businesses. At the end of the day, what we want is to make sure that the websites we create for ourselves are actually serving a purpose – not just …

5 things you need to focus on in order to generate a consistent income as an online coach and want to attract better clients | Fabi Paolini Brand Strategy

5 things you need to generate consistent income as an online coach

generate a consistent income onlineWhen we decide to become entrepreneurs and build our businesses, our intention is to do it in a way that helps us generate income consistently while making an impact on our clients’ lives. However, oftentimes, we spend so much time trying to figure the pieces out, without knowing it, we have now become our own employees …

What are the brand pillars, how to create and define your own and how this will transform your business as an online coach or consultant or service provider | Fabi Paolini | Brand Strategy Coach

What are your brand pillars?

what are your brand pillars and how should you define them as an online coach?When building your business as an online coach, you want to focus on making sure that you are doing the things that will allow your brand to stand out from everyone else. Defining your pillars and being clear about the things that make your brand unique, …

Why your marketing isn't working and the 3 things you need to do to fix it | Fabi Paolini Brand strategy and online business coach

Why your marketing isn’t working (and 3 ways to fix it)

marketing not working? here’s what to doWhy do coaches and consultants that are good at what they do keep on attracting people that can’t afford their services – ultimately, having their marketing strategy feel like it’s not working they way that they would like? Why can’t they seem to attract clients who are ready to invest in themselves because they …

How to Determine Your Brand and develop your verbal and visual brand | Brand Strategy and design | Branding | Fabi Paolini

How to determine your brand develop your verbal and visual brand

how to determine your brand develop your verbal and visual brand As an entrepreneur, you have heard about the importance of determining and building your own brand. Having a powerful brand will allow you to attract more of the right clients and position yourself the way you want to be seen. This means that you will be able to raise …

The Ultimate Brand Strategy Checklist

The Ultimate Brand Strategy ChecklistStarting your business doesn’t just feel like taking a big step, it is a huge one. And of course, you do everything in your power to do it perfectly. You follow what the videos, articles, and programs tell you is “the perfect formula”, and when you finally launch, the urge for success eats you up. In …

How moving into an intention based marketing strategy will transform your business|Fabi Paolini Brand Strategy Online Business Coach

how moving into an intention based marketing strategy will transform your business

TRANSACTION- BASED MARKETING  vs INTENTION- BASED MARKETING AND HOW TO TRANSFORM YOUR BUSINESS AS AN ONLINE COACHIn the business world, just because everyone is doing something doesn’t mean this leads to success.  Transaction-based marketing is the marketing method most people are using, because they’re the most accessible and are literally everywhere.  Don’t fall in the trap of using the same …

Three things to take into account as a business in order to stay relevant during times of Coronavirus and generate more sales online. Fabi Paolini Online business coach

How to stay relevant in times of Coronavirus

stay relevant during the coronavirusSo…that happened. This whole Coronavirus thing got us all by surprise and it seems to have changed our lives forever now. There will be a before and after the Coronavirus, and meanwhile I bet you are trying to find your way through it all. The truth is that you need to find a way to stay …

What can you do in order to prevent the Coronavirus from affecting your business? Here are 4 tips every business should follow to thrive during these times | Entrepreneur | Fabi Paolini | Online Business Coach

4 tips to Coronavirus proof your business

Coronavirus & recession proof your businessThe last few weeks have been….interesting, to say the least. I don’t think that anyone (except Bill Gates, apparently) could have predicted how the world was going to turn upside-down for all of us, so fast. As an Online Business Coach, I have seen my clients panic and then go back to feeling reassured within …