What no one tells you about being an entrepreneur
Being an entrepreneur is tough. No one really warns us of this. We see all of these people with great success in their businesses, and rarely get to know the real story behind where they are. People pain picture perfect lives with laptops with a Piña Colada on the beaches of Bali, but we don’t know what’s really going on …
A simple marketing system for business success
Usually, one of the biggest mistakes I see entrepreneurs making in their businesses is that they focus on quick and simple band-aid “solutions” that never really end up solving anything. It’s important for you to be able to diagnose your business as a whole and then build out strategies that will help you grow and have the impact you are …
How I successfully went from 4 figures to multiple 5 figures in 90 days
I realized that if I wanted to make changes in my business, I wasn’t going to be able to do it without doing things differently. So, I got to work and applied all my branding and marketing knowledge, hired a couple of coaches and started seeing amazing results. Within 90 days, I took my business from making 4 figures a …
Why undercharging for your services is hurting your business
Personally, I made a choice to get out of that race and completely change the way I was positioning myself in order to bring in the right people to my business. Period. Sí! Now check your email from hola@fabipaolini.com to download the guide! There was an error submitting your subscription. Please try again. When we pay more, we are expecting …
Do you really need a website for your business?
And I completely get where that doubt comes from. When we start our businesses, we often do it with the sole goal of making money first. It’s exactly what I did in mine when I began. Sure, I had a *basic* website, but my efforts were directed completely at getting clients and making sales. Period. Here’s what I didn’t realize …
Everything you need to know before raising your prices
So, what needs to happen before you can start commanding premium pricing? Here I share with you all that you need to know in order to make it happen. Also, I created this free guide with the 5 most common branding and website mistakes that are keeping you from charging what you’re worth. Sí! Now check your email from hola@fabipaolini.com …
How to build a brand and business that commands premium pricing
What I have learned in my years in business is that going into a price war is a battle that is lost from the beginning. There are ALWAYS going to be people and businesses that charge less than you do. If what you offer is high-quality, there’s absolutely no reason whatsoever you should spend one more minute in business charging …
How to build a brand + business that attracts
In the process of building my business and working with clients, I have become obsessive in discovering what it takes to build a successful business. I always keep on asking myself: This is something that I simply couldn’t let go. So, I started analyzing and truly looking to discover what the most successful businesses in the world had in common, …
How to discover what your audience really wants
What I mean with this is, that you’re not ‘just’ a coach, a trainer, a consultant, a restaurant owner or a lawyer. What you do has a lot more value that you’re maybe giving yourself credit for. What you do has more value than what you give yourself credit for Tweet This In order for you to truly understand what …
Your One Thing: Finding your unique selling proposition
I used to worry so much that I wasn’t UNIQUE enough. I know it might sound crazy to you right now because of all the things I have been through in my life. But, still. I felt that there was simply too much competition out there. Too many people doing exactly the same thing as me. How was I supposed …
How to choose your perfect and ideal client
Choosing your clients is one of those key aspects of branding and business that often gets overlooked. When we start our businesses, we are so eager to get to work, that we often don’t have the luxury of being picky about who we say ‘yes’ to. Of course, it also depends on your business. If you sell products, being picky might …