So let’s get real for a moment. Entrepreneurship can be freaking hard. There are a lot of parts involved and we need to stay focused and in our lane in order to build the success we want. But, while it can at times feel overwhelming, I believe that one of the most important ways to get through the challenges is …
There’s absolutely NOTHING more important in the business of being an entrepreneur, than being able to clearly define exactly the things that make you different from everyone else. At the end of the day, THIS is what marketing and branding is all about right? It’s about being able to attract the right types of clients to you while you clearly …
For the first two and a half years of relaunching my business in a new country (that whole story here), I hustled my way through life. I worked non-stop and totally obsessed over my business. I counted every last penny I was making, and I tried to control all the things. What resulted was me living my life in absolute …
No matter how long you have been an entrepreneur for, the ultimate goal is to have a business that has one breakthrough after another. You know what I mean, right? Growth, expansion and ease. For such a long time I spent my days hustling like a mad-woman in my business. Working infinite hours and getting ‘stuff done,’ while at the …
People often ask me what they need to do to establish themselves as an authority in their fields. Ultimately, it’s what we all want, right? To be seen. To be visible. To be valued for the work that we do. When I relaunched my business online, after having built a very locally-based business in Venezuela, I had to figure out …
As a brand strategist and entrepreneur, I have come to realize how crucial it is in business to not try to do everything alone. I tried to do things on my own, without external help, and failed big time in my own business. Without a doubt, one of THE biggest lessons I have discovered in business over the past year …
Branding or rebranding your business is a process that should be full of attention to detail while making sure you are bringing out the real core of your message to your audience. As I have progressed working as a brand strategist for over 11 years, I have been able to build a complete system that is truly focused on creating …
Marketing is one of the most important aspects necessary for having success in business. You could have the absolute best product or service in the world, but if you don’t have a clear way of selling it and bringing clients through the door, you are basically on a path to failure. It’s not that every single business in the world …
In 2016, because of external circumstances in my life, I had to turn my years of experience into an online business. I had been working in branding and as a designer for over 8 years, however, it was all done locally. I built a business that was created entirely through reputation. One client would always easily lead me to the …
In the beginning of 2016, I set out with the intention of relaunching my business in a whole other way. See, I had built my business locally, in my country, based entirely on reputation. One client would always simply lead me to the next. I didn’t have to do much to get clients, it just came easily. I played it …
Being an entrepreneur is tough. No one really warns us of this. We see all of these people with great success in their businesses, and rarely get to know the real story behind where they are. People pain picture perfect lives with laptops with a Piña Colada on the beaches of Bali, but we don’t know what’s really going on …
Do you ever feel overwhelmed with marketing your business? That’s probably a question with an obvious answer, because it’s what pretty much everyone I talk feels stuck with the most. You feel that there are strategies and information that’s pulling you in a thousand different directions, and you don’t know how to focus and figure out what’s wrong and where …
I realized that if I wanted to make changes in my business, I wasn’t going to be able to do it without doing things differently. So, I got to work and applied all my branding and marketing knowledge, hired a couple of coaches and started seeing amazing results. Within 90 days, I took my business from making 4 figures a …
Personally, I made a choice to get out of that race and completely change the way I was positioning myself in order to bring in the right people to my business. Period. Sí! Now check your email from [email protected] to download the guide! There was an error submitting your subscription. Please try again. When we pay more, we are expecting …
And I completely get where that doubt comes from. When we start our businesses, we often do it with the sole goal of making money first. It’s exactly what I did in mine when I began. Sure, I had a *basic* website, but my efforts were directed completely at getting clients and making sales. Period. Here’s what I didn’t realize …
