Yarel Ramos Brand Board Branding + Logo Design , colors, fonts, icons Fabi Paolini

Case Study: Yarel

Yarel Ramos is a latin TV host and superstar with whom I’ve had the pleasure to work with for a few years already. Here I share the case study for her brand. Hint: you will love what she’s doing!

Yarel Ramos Brand Board Branding + Logo Design , colors, fonts, icons Fabi Paolini

Yarel and I met when we went to UM (University of Miami) together quite a few years ago (I’m not telling exactly when, haha). We were both studying at the School of Communication and, I could tell from then, that she was meant to do really big things. I wasn’t wrong. Yarel went on to be one of Telemundo’s most influential TV hosts, dedicated to social media and social issues as well. It’s pretty amazing to see the work that she does and how much she has grown her personal brand.

Yarel is also an incredible person with the most beautiful heart. She has dedicated herself to various social causes in a totally selfless manner.

I began developing her brand a few years ago. The logo was created reflecting a lot of the colors that are part of her Mexican heritage. Her culture plays a huge role in who she is, and we wanted to bring that out through her look and feel as much as possible.

Yarel Ramos  Branding + Logo + Web Design , colors, fonts, icons Fabi Paolini

These colors are really reflected through her website. It’s all about her fresh personality and sweet style. I really loved the photoshoot she did and took inspiration on those images with flowers in her hair to develop her brand look + feel. Yarel is also about to launch a really amazing online store. For her store, I designed t-shirt and tote designs that really reflect her culture and style. Yarel had incredible ideas and together we designed something beautiful.
Yarel Ramos Branding logo design website Fabi Paolin t-shirt design
Yarel Ramos Branding Logo design Web t-shirts. Personal Brand
Her personal brand has really taken off and having a website through which she can share articles, videos, store and social causes is incredible for her to increase her visibility.

It has been amazing working with Yarel over the years and seeing her personal brand seriously take off and her online presence increasing all over the place! Yarel’s website gets thousands of visitors each month that engage with her through her social media.


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Caso de Estudio: Yarel

Yarel Ramos es una presentadora de TV latina con la que tuve el placer de trabajar algunos años atrás. En este artículo comparto el caso de estudio de su marca. Advertencia: ¡Te encantará lo que hace!

Yarel Ramos Brand Board Branding + Logo Design , colors, fonts, icons Fabi Paolini

Yarel y yo nos conocimos estudiando en UM (Universidad de Miami) unos años atrás (no diré exactamente cuantos… jajaja). Las dos estudiábamos en la escuela de comunicación y, puedo decir desde entonces que estaba destinada a hacer grandes cosas. No estaba equivocada. Yarel pasó a ser una de las presentadoras de televisión más influyentes de Telemundo, dedicada a los medios de comunicación social en general. Es increíble ver el trabajo que hace y como ha crecido su marca personal.

Yarel es también una excelente persona con un corazón bellísimo. Se ha dedicado varias veces a causas sociales de una manera desinteresada.

Comencé a desarrollar su marca varios años atrás. El logo fue creado reflejando gran parte de los colores que forman el patrimonio mexicano. Su cultura juega un gran rol en quién es, y quisimos incorporar eso en su imagen tanto como fuera posible.

Yarel Ramos  Branding + Logo + Web Design , colors, fonts, icons Fabi Paolini

Estos colores están realmente reflejados en su página web. Expresan su fresca personalidad y su estilo dulce. Me encantó la sesión de fotos que le hicieron y tome inspiración de esas imágenes en las que tiene las flores en la cabeza para desarrollar su marca e imagen. Yarel esta por lanzar su tienda online. Para su tienda, creé bolsos y diseños para franelas que reflejaran su cultura y estilo. Yarel tenía ideas increíbles y juntas logramos crear cosas espectaculares.

Yarel Ramos Branding logo design website Fabi Paolin t-shirt design
Yarel Ramos Branding Logo design Web t-shirts. Personal Brand

Su marca personal ha realmente despegado y teniendo una página web donde puede compartir artículos, videos, tienda y causas sociales es perfecto para ella aumentar su visibilidad y fama.

Ha sido increíble trabajar con Yarel durante estos años y ver a su marca personal evolucionar. Su presencia online ha incrementado de una manera impresionante! La página web de Yarel tiene miles de visitantes cada mes que se involucran con ella a través de sus redes sociales.