CLIENT SUCCESS STORY • B2B CONSULTING
How Josh Elledge, founder of UpMyInfluence, applied Fabi Paolini's brand messaging recommendations to his webinar and reported generating more than $100,000 in business in under 60 days.
JOSH ELLEDGE | Founder & CEO, UpMyInfluence | B2B Sales Consulting and High-Ticket Client Acquisition
$100k+
New business reported after implementing the messaging changes
LESS THAN 60 DAYS
Timeframe in which Josh reported generating the business
HIGH-TICKET B2B
Concierge-level clients and premium service engagements
THE STORY, IN JOSH'S WORDS
Josh Elledge is the founder and CEO of UpMyInfluence, a company that helps B2B service providers develop relationships, build authority, and generate high-value business opportunities.
His company works with consultants, agencies, coaches, and other established service providers. In his business, communication matters. When prospective clients are considering a premium engagement, they need to understand the value of the service, recognize why it is relevant to them, and develop confidence in the people delivering it.
After implementing her recommendations, he reported generating more than $100,000 in business in less than two months.
THE OPPORTUNITY
Josh Elledge had already built an established business serving high-ticket B2B clients through UpMyInfluence. He understood the importance of relationships, credibility, and communicating value to sophisticated buyers.
But having valuable services and knowing how to communicate that value in a way that consistently resonates with the right buyers are two different things. The opportunity wasn't simply to improve a webinar or make the website look better.
It was to examine the entire communication strategy behind the business. Who were the buyers UpMyInfluence was best positioned to serve? What did those buyers need to understand about the company's work? And how could that value be communicated consistently across every important interaction?
Because when the positioning isn't clear enough, changing individual marketing assets only addresses part of the problem. The foundation has to come first.
WHAT WE CHANGED
Rather than starting with copywriting or individual marketing tactics, we worked on the positioning and messaging strategy that would guide the entire brand.
1. Clarifying the Power Buyer
We examined who UpMyInfluence needed to attract and how to communicate the value of its services to those buyers. The objective was to build a message around the people who were best positioned to recognize, appreciate, and invest in the work.
2. Rebuilding the Core Brand Messaging
With a clearer understanding of the buyer, we developed the messaging foundation for the business. This meant looking beyond descriptions of services and focusing on how to communicate the relevance and value of Josh's expertise in language that would resonate with his ideal clients. The goal was a more cohesive message that could guide how the business presented itself across its marketing.
3. Rebuilding the Website and Brand Presence
We translated the new positioning and messaging into Josh's broader brand presence, including rebuilding his website. This was about more than creating a polished online experience. The website needed to communicate the same strategic message, helping prospective buyers understand what UpMyInfluence offered, who it was for, and why it mattered.
4. Restructuring the Webinar
Finally, we applied the messaging strategy to Josh's webinar. We helped restructure how the offer and its value were communicated, bringing the presentation into alignment with the positioning we had developed for the broader business. The webinar became another expression of the same message, rather than an isolated marketing asset.
The result was a more cohesive communication system, built around the buyers UpMyInfluence wanted to attract.
THE RESULTS
After implementing the new messaging, brand presence, and webinar strategy, Josh reported generating more than $100,000 in business in less than two months.
The buyer strategy, brand message, website, and webinar were all built to communicate the same underlying value.
Josh described the importance of showing up authentically and communicating in a way that resonates with high-ticket clients.
YOUR EXPERTISE MAY NOT BE THE PROBLEM
You may already have the experience, results, and reputation.
But if your website, positioning, content, and sales conversations aren't communicating that value consistently, your buyers may not be seeing the full picture.
We help established consultants, advisors, coaches, and experts uncover their distinctive positioning and build the messaging foundation that makes their expertise easier to recognize, understand, and choose.
Ready to find out where your message may be underselling your expertise?
Next Steps.
Step 1: Apply TO WORK WITH US
Book a private conversation with Fabi. We'll talk about what you've built, where you want to go, and what's keeping your expertise from translating into the level of authority and opportunity it should.
Step 2: We ARCHITECT YOUR AUTHORITY
We clarify your positioning, sharpen your message, extract your intellectual property, and build the communication strategy and authority ecosystem around what you should be known for.
Step 3: BECOME THE OBVIOUS CHOICE
Your expertise stops living primarily inside your head, your client work, and your existing network. It becomes a visible body of authority designed to make the right people understand your value, remember your ideas, and find you.
Hola, I'm Fabi Paolini
Brand Message Architect. Category Creator. Market Maker.
For the past 10 years, I've helped established experts turn what they know into positioning, messaging and intellectual property that makes their value impossible to overlook.
My work sits at the intersection of intellectual positioning and buyer psychology. I don't simply help experts create content or “build a personal brand.” I architect the communication strategy and authority ecosystem that turns deep expertise into a market position people can understand, remember and buy into.
I'm the creator of the Power Buyers™, Angle of Mastery™, and Need-to-Have Formula™ methodologies, proprietary frameworks designed to help exceptional experts become the obvious choice in their market.
