Yarel Ramos is one of the most influential Latina TV hosts and personality of Telemundo. She has built a career around her bubbly personality, but did not have an online brand to back up her specialty, which is social media. We built a brand for Yarel that represented who she is as a Mexican-American. Through her website, fans are able to connect directly with her and her brand. I also created a variety of designs which she is now selling and merchandising through her own clothing brand. All of this has enabled her to grow her business and showcase what she is capable of doing which not only has attracted a larger following, but also captured the attention of TV producers.