José Iorio is an incredible Creative Director and Content Creator that was having a difficult time letting his brand truly stand out. Part of the problem was being able to differentiate himself from the competition. Another problem he was having is that he had been working for years building brands and making people famous, but had never really focused on developing his own brand. He didn’t have clarity in his offer and his audience didn’t know that apart from video production, he was also excellent as a photographer and creating incredible marketing campaigns. We worked on his branding making sure it was clear that his brand is incredible, fresh, modern, creative and committed. This is the result of that incredible work.