Seen as an expert differentiation Branding Fabi Paolini

So, you want to be seen as an expert

We live in a world where there’s so much competition. No matter what it is what you do, there’s always somebody else out there that’s doing the same thing you are doing. Differentiating your brand is a necessity for your business to survive. One of the ways to differentiate yourself that sometimes tends to be overlooked by companies it through …

The 12 Brand Archetypes Branding Design Fabi Paolini

The 12 brand archetypes

Are you a hero or a lover? Maybe a rebel (with a cause). Or perhaps what you really want is to rule the world. You see, whether your brand is a personal or corporate one, it has a personality and a category (or two) in which it falls. Each of these has specific motivations, values, drivers and attributes that distinguish …

5 steps to build a brand that attracts Fabi Paolini Branding + design

5 steps to build a brand that attracts

One of the key questions that I get asked ALL the time is: How do I build a brand that attracts clients and commands premium pricing? I mean, we live in a world that is absolutely filled with competition in every field we can think of. So, is there a way to really stand out from everyone else? Is it …

5 signs it's time to rebrand redo your logo and image Fabi Paolini branding + design

5 signs it's time to rebrand

Branding is an essential part of any business, it’s about the basis of your brand and understanding who you are beyond the visual aspects. However, there comes a point in certain businesses, where you have to look at your brand and think to yourself: does this brand truly represent who we are? Does our branding truly serve our business allowing …

5 steps tu build a brand experience | Fabi Paolini | branding and design

5 steps to build a brand experience

One of the most powerful ways to differentiate your brand over others is to create an experience capable of creating incredible engagement with your audience. No matter what you do, whether you offer a product or a service, have a brick and mortar shop or an online business, you already are offering an experience for your customers. What you want …

5 steps to differentiate your brand by being youruniqune you fabi paolini branding design

5 steps to differentiate your brand being you

One of the key ways to build your brand is making it unique to you. I’ve said this before a few times already, there might be millions and millions of people in this world, but there’s only ONE you. SO you want to use that and your own personal story to your advantage in order to build your brand in …

10 ways to differentiate your brand Fabi Paolini branding

10 Ways to differentiate your brand

We are all looking to stand out in the crowd. I’m not saying anything new here, it’s simply the truth. Whether it’s about your brand or your personal brand, nobody wants to be lost and forgotten. We want our brands to be seen as different, unique, special. But…how do we do that, when there are is SO much competition out …

BRAND LOYALTY Fabi Paolini

Driving Brand Loyalty

At the end of the day, you want to use these motivators as leverage to get people to continue being loyal or to get them to BE loyal to your brand. Through branding — and here I’m talking about real branding that gets it — you have a chance to communicate to your audience what you’re about and how these …

How to charge what you are worth by Fabi Paolini

How to charge what you are worth

Determining the right price for your product/service often tends to be a complicated and tricky subject. Essentially, it comes down to determining what you’re really worth and looking for ways to leverage your brand. Here, I give you some sound advice into the best ways to charge what you’re worth: Once again, one of my favorite recurring themes comes up. …

6 Ways to Manage time

Managing your time is a fundamental part of dealing with your day-to-day. Whether it’s your business or family life, managing time is fundamental to having balance and harmony. There are many great techniques out there that can help you in many ways and that can be great tools that will enable you to be more productive. Here are a few …

5 steps to developing your personal brand branding Fabi Paolini

5 steps to Develop your Personal Brand

Your personal brand is all about how you appear to the world around you. It serves as an opportunity to “sell” who you are and what you are all about. Personal Branding is the process in which people differentiate themselves by identifying and communicating their unique value proposition ir order to achieve a specific goal. A lot of us don’t …

5 steps to establish your brand online that will bring you clients

5 steps to establish your brand online (that will bring you clients!)

Attracting clients and followers sometimes feels like a complicated and hard thing to do. The truth is that following the right strategy can help you get noticed by the right clients and the right audience. The key to building your online persona and getting clients begins with establishing yourself as an expert in your area and adding on continually to …