How to make your business stand out. Brand differentiation. Branding, entrepreneur Part 2. Guide and Checklist with 25 strategies you can apply for your business today included

How to make your business stand out | Part 2

Sí! Now check your email from hola@fabipaolini.com to download the guide! There was an error submitting your subscription. Please try again. Sí! Now check your email from hola@fabipaolini.com to download the guide! There was an error submitting your subscription. Please try again. Building a community is one those things that is super effective in creating a direct relationship with your …

What is branding? The 3 pillars of branding: brand foundation, brand identity and brand experience

What is branding?

Sí! Now check your email to download the guide! There was an error submitting your subscription. Please try again. The second pillar in branding is the Brand Identity. This is where I love to work on most. Your brand identity has to do with how your brand looks and feels. So, it all begins with your logo (of course). Now, …

How to make your business stand out. Brand differentiation. Branding, entrepreneur

How to make your business stand out | Part 1

Sí! Now check your email from hola@fabipaolini.com to download the guide! There was an error submitting your subscription. Please try again. Sí! Now check your email from hola@fabipaolini.com to download the guide! There was an error submitting your subscription. Please try again.

How my income increased by 1000% in 6 months. Checklist to boost your own business inside. Business + marketing strategies. Branding + design Fabi Paolini

How my income increased by 1000% in 6 months

Sí! Now check your email from hola@fabipaolini.com to download the guide! Sí! Now check your email from hola@fabipaolini.com to download the guide! There was an error submitting your subscription. Please try again. So, how did I do it? Here it goes: The moment I stopped doubting my abilities to create wonderful things, the moment things changed for me. I have …

Yarel Ramos Brand Board Branding + Logo Design , colors, fonts, icons Fabi Paolini

Case Study: Yarel

Yarel and I met when we went to UM (University of Miami) together quite a few years ago (I’m not telling exactly when, haha). We were both studying at the School of Communication and, I could tell from then, that she was meant to do really big things. I wasn’t wrong. Yarel went on to be one of Telemundo’s most …

How to Design a logo. What goes int o logo design. Finding a Brand's foundations, Getting Inspired, Designing, cohesive and variety. Fabi Paolini Branding + Design

How to design a logo

I was thinking about how much my logo design process has changed over the years. It used to be so simple and basic. I would only ask for the name of the company I was going to be designing for, and then create countless ideas for them. That was it! But, like with everything else, the way I work has …

Fabi Paolini Branding + Logo Design Logo Evolution Brand

Case Study: Fabi Paolini

My brand is absolutely aligned with what I like and who I am as a person. I love the way color talks about my personality and the heart perfectly says that what I do is help others communicate their essence. But, of course, like with everything, my branding has been a continuous work in progress. I created my first logo when …

Understanding Branding beyond the logo and visuals writing a mission statement, values | branding + design Fabi Paolini

Understanding branding beyond the logo (free guide + workbook included!)

Your logo and visuals are just a part of your brand. And, yes, I’m saying this even though I’m a designer. A logo should sum up what your brand is all about and those visuals should be capable of bringing out the emotions and personality behind your brand. But actually, branding is a lot more than images. So, what is …

Case Study Mia Mommy Branding Design Fabi Paolini

Case Study: Mia Mommy

Paula Zelaya, the owner of Mia Mommy is a TV producer and blogger, mother of 3 daughters with lots of interesting stories and anecdotes to share. What makes her brand different is that she’s not afraid to be vulnerable and real, showing her virtues and defects and sharing her stories as a real mom. Part of the point behind her …

5 things that make a good logo great branding + design fabi paolini

5 things that make a good logo great

I always feel that it comes down to a mix of theory, intuition and taste. I have studied branding thoroughly for years. I read about it all the time in order to get more information that will enrich my followers and help build my client’s business. And then, there’s this sense of what my intuition does. I’m absolutely sure that my …

Branding Design Fabi Paolini Jose Iorio

Jose Iorio

José Iorio is an incredible Creative Director and Content Creator that was having a difficult time letting his brand truly stand out. Part of the problem was being able to differentiate himself from the competition. Another problem he was having is that he had been working for years building brands and making people famous, but had never really focused on …

Seen as an expert differentiation Branding Fabi Paolini

So, you want to be seen as an expert

We live in a world where there’s so much competition. No matter what it is what you do, there’s always somebody else out there that’s doing the same thing you are doing. Differentiating your brand is a necessity for your business to survive. One of the ways to differentiate yourself that sometimes tends to be overlooked by companies it through …

The 12 Brand Archetypes Branding Design Fabi Paolini

The 12 brand archetypes

Are you a hero or a lover? Maybe a rebel (with a cause). Or perhaps what you really want is to rule the world. You see, whether your brand is a personal or corporate one, it has a personality and a category (or two) in which it falls. Each of these has specific motivations, values, drivers and attributes that distinguish …

5 steps to build a brand that attracts Fabi Paolini Branding + design

5 steps to build a brand that attracts

One of the key questions that I get asked ALL the time is: How do I build a brand that attracts clients and commands premium pricing? I mean, we live in a world that is absolutely filled with competition in every field we can think of. So, is there a way to really stand out from everyone else? Is it …