I arrived in the US from Venezuela at the end of 2015 and launched my business online. I succeeded in getting clients, but then got stuck at $15K-$20K per month for years. I was taking massive action, doing all the things, creating content consistently, but not moving as fast as I expected, despite the fact that my clients were getting incredible results.

So I took a step back and realized the issue wasn't my marketing. It was my message and the people I was speaking to. I was attracting a lot of people, but most of them weren't the right fit. I was unknowingly speaking to what I now call "Ursulas"-the tire-kickers who download every freebie, book every call, but never buy. The poor unfortunate souls so stuck in their problem they couldn't see the solution, no matter how hard I tried to show it to them.

The moment I shifted my message to speak to Power Buyers instead-the action-takers who are focused on the payoff, not the payment-everything changed. I started getting DMs every day from people wanting to know more. My calendar filled with perfect-fit prospects. Our conversion hit 60%. 

Most people don't have a marketing problem. They have a messaging problem.

AI has changed everything. When everyone can create content, everyone does. The result? Exponentially more noise flooding every platform. And your ideal clients, those sophisticated, ready-to-invest decision-makers, are getting more skeptical, more overwhelmed, and more numb to generic content every single day.

They're scrolling past beautifully designed posts because they can sense it's AI-generated. They're ignoring "valuable" content because they've seen fifty versions of the same thing that week. They're becoming immune to surface-level expertise because anyone can sound like an expert with the right prompts.

That's why I developed the Angle of Mastery™ framework, to help established experts articulate what makes them irreplaceable in an AI-driven world. Because AI can replicate information, but it can never replicate your specific insight, your lived experience, or the transformation only you can deliver.

This is what turns expertise into a Need-to-Have™ instead of a nice-to-have. This is what attracts Power Buyers™—those ready-to-invest, decision-making clients who value expertise over price and move quickly when they recognize the right solution.