Attracting premium coaching clients can be a challenging task for coaches in the online industry, but it doesn’t have to be. The key to attracting premium coaching clients is to stop trying to convince them to buy from you and instead focus on speaking to those who are already highly aware of their problem and are actively looking for a solution.
The reason why trying to convince your ideal coaching clients to buy from you is the worst way to attract premium clients is because if you were truly speaking to your ideal coaching clients, they wouldn’t need convincing. People who are already highly aware of the problem and are actively looking for a solution will be more likely to invest in your coaching services.
A common mistake that many coaches make is focusing on trying to prove to their coaching clients why they should invest, why now is the right time, and why this is the year when they should focus on their niche. This type of messaging ends up speaking to people who don’t have an internal urgency, who aren’t looking to invest, and who will keep you overcoming objections on the phone on sales calls.
A better approach is to shift your language to speak to those who are already highly aware of the problem and are actively looking for a solution. By doing this, you’ll be able to create content that is tailored to these people, which will make it much easier to make sales.
To give an example, let’s say you’re a coach who helps people overcome binge eating. One of the things that you tell me about your ideal coaching clients is that they are afraid to invest because they don’t want to change. In this case, you should recognize that this type of message will only speak to people who won’t invest. Instead, you should shift your language to speak to those who are already highly aware of the problem and are actively looking for a solution.
When you incorporate this type of message into your content, emails, webinars, sales pages, etc., you’ll see a dramatic change in your results. In fact, just yesterday, a client of mine changed this in their emails last week and not only did they get more sales calls booked, but one person even told them “I felt you were talking to me in your email”. This is the type of result you can expect when you speak to ready-to-invest people.
If you want to attract premium coaching clients, you need to stop trying to convince them to buy from you and instead focus on speaking to those who are already highly aware of the problem and are actively looking for a solution. By doing this, you’ll be able to create content that is tailored to these people, which will make it much easier to make sales. Additionally, you will be able to create a more authentic and relatable message that will resonate with your target audience.
Here are some key takeaways to keep in mind when trying to attract premium coaching clients:
- Stop trying to convince your ideal coaching clients to buy from you. If you were truly speaking to your ideal coaching clients, they wouldn’t need convincing.
- Focus on speaking to those who are already highly aware of the problem and are actively looking for a solution. These are the people who will be more likely to invest in your coaching services.
- Shift your language to speak to these people. Create content that is tailored to them, which will make it much easier to make sales.
- Incorporate this type of message into all of your content, including emails, webinars, and sales pages.
- Expect to see a dramatic change in your results when you speak to the ready-to-invest people.
I created a short training that walks you through the 3 secrets to attracting ready-to-invest, premium coaching clients while making weekly, high-ticket sales.
Make sure you check it out below:
