You have an expertise that you have spent the last few years (or possibly decades) deepening, and you are ready to turn that knowledge or wisdom into an online coaching business. However, you want to know and understand what are the best high-ticket coaching niches so that you can charge premium prices for what you do.
In this article, I’m going to walk you through the top 4 high-ticket coaching niches so that you can leverage your expertise to attract premium clients and generate 5, or even 6 figures per month with what you do.
After spending the past 6 years focused on the Online Coaching industry as a Brand Strategist, I have worked with hundreds of clients helping them clarify their brand message and strategy while understanding the top high-ticket coaching niches and how to position themselves as experts in their field.
I believe there’s nothing more powerful than finding a high-ticket coaching niche while positioning yourself as the solution your audience needs right now.
I created a short training that walks you through the 3 secrets to attracting ready-to-invest, premium coaching clients while making weekly, high-ticket sales.
Make sure you check it out below:
What is a high-ticket niche?
Before I jump into telling you what the top high-ticket coaching niches are (and giving you specific examples of each), I want to make sure we clear out what a niche is – and even more specifically – what a high-ticket coaching niche is.
When we talk about niche marketing, we mean creating a marketing strategy that is directed toward a particular segment of the population. Meaning – you want to make sure that you are selling to a very specific group of people (versus selling to anyone that is willing to buy).
A niche market is created by identifying and defining who your perfect, ideal client actually is.
My friend, there’s a reason why the saying “The riches are in the niches” exists.
The more specific you are in your brand message and marketing strategy, the more effective your marketing strategy will be.
So when we talk about defining a high-ticket niche in coaching, we mean determining who the specific audience who is willing to pay high-ticket for your services actually is.
The more that we understand the specific needs, problems, and desires that a high-ticket audience wants, the easier it is for us to create a brand message and marketing strategy that actually gets you results (aka, clients).
Of course, when we talk about high-ticket, we mean something that we can sell for $2,000 or more.
That being said, let’s talk about the top 4 high-ticket coaching niches.
High-ticket coaching niche #1: Wealth
The first coaching niche which is seen as high-ticket and highly profitable is in the wealth space.
This niche focuses on helping your clients make more money or increase their wealth in one way or another.
Examples of wealth coaching:
- Financial Coach/advisor
- Business Coach
- Marketing coach
- Web designer/developer
- Social Media Management
- Facebook Ads agency
- Mindset coaching
- Brand Strategist
- Career Coach
The great thing about the wealth coaching niche is that it’s easy for you to create a clear, monetary or financial outcome for the work you do together. This means that the investment is easier to justify.
A high-ticket audience for this niche would be someone who is great at what they do and want to be able to generate more income or make more money.
Over the years, I have worked with many clients in the wealth coaching niche, and it’s probably one of the most common ones you will see out there.
Here there are a few different types of brand promise examples you can offer:
- Helping your clients fast-track their careers and get the promotion they have been desiring
- Helping your clients generate 5 new clients per month
- Helping your clients upgrade their message so they can attract weekly, ready-to-invest, high-ticket clients (this is what I do!)
You want to try to get as specific as you possibly can when describing what you do for your clients.
Above you can see the example from my Career Coaching client, Christina Johnson. She helps women reignite the fire in their careers as they elevate and reconnect to the work that fills their hearts.
This is a great example of how you can turn your expertise into a high-ticket coaching offer in the wealth niche while charging premium prices for what you do.
Coaching niche #2: Health
One of the most popular niches for coaching at a high-ticket price point is in the health space. This is a niche that is extremely profitable and successful in today’s world.
Over the years, I’ve worked with many clients in this industry – and they are people who end up becoming highly successful and sought out.
The key here though is making sure you find a way to differentiate yourself from all the noise and competition out there.
Examples of health coaching:
- Weight loss coach
- Hormone management coaching
- Pain management coaching
- Overcoming eating disorders
- Fitness instructor
- Overall wellness coaching
In this type of niche, a high-ticket audience is someone who understands that taking care of their health is going to be important for their ability to perform at the highest level in their own careers or businesses. This is someone who will want to invest in improving their health because they see the value of it in the short and long term.
Over the years, I have worked with many clients in the health coaching niche. While this is a highly competitive niche, you can be successful if you find a way to stand out from the rest.
Here there are a few different types of brand promise examples you can offer:
- Helping your clients lose 15-20lbs without cutting carbs or alcohol
- Helping your clients let go of binge eating and dramatically improve their relationship with food
- Helping your clients reverse insulin resistance so they find a permanent solution to weight loss
This is exactly what I helped my client Gav Gillibrand with. He helps busy, professional men lose 20-30lbs in 12 weeks without eliminating carbs or alcohol. He has an offer he sells for $3,000+ and he successfully enrolls clients into his program every single week.
High-ticket coaching niche #3: Relationships
One of the most interesting coaching niches you can find is relationship coaching. This niche focuses on helping your clients improve the most important relationships in their lives. I always find this type of niche quite interesting and powerful. To the right person, this work can be life-changing.
Examples of relationship coaching:
- Divorce Coach
- Coach for Teen Moms
- Dating Coach
- Marriage Coach
- Dating Coach for Christian Women
- Love Coach for Men Over 50
Over the years I have worked with several clients in this niche and they have been able to build a lot of success while creating high-ticket offers in their niche.
A high-ticket audience for this niche would be someone who is successful in their career, but not so much in their relationships or marriage.
Here there are a few different types of brand promise examples you can offer:
- Helping women over 50 find love
- Helping divorced women celebrate their marriage as complete
- Helping Christian women confidently attract cherished love
This is the type of work I did with my clients Joe and Natalie Amoia – Love mentors for divorced women over 50.
Niche #4: Personal Development & Spirituality
I believe that one of THE most trending coaching niches out there right now is anything that has to do with personal development and spirituality. I think that with the changes we’re seeing in the world regarding mental health, there’s a rise in people wanting to overcome limitations in order to take more action.
This is probably the niche I have most clients on – and the niche that I see having a trend in the level of success as well.
Examples of personal development coaching:
- Life Coach
- Leadership coach
- High-performance coach
- Spiritual Mentor
- Human Design Coach
A high-ticket audience for this niche would be someone who is successful, yet feels like there’s more available for them. They want to learn and evolve. They want to get to the next level in their lives.
Here there are a few different types of brand promise examples you can offer:
- Helping successful men overcome chronic stress
- Helping professionals resolve the inner conflict that’s keeping them from their undeniable purpose
- Helping women embrace their story
I have worked with a lot of coaches in this niche during the last few years. A great example of this comes from my client Che, a Breakthrough Coach helping driven professionals awaken their inner rockstar as they fearlessly master their health and success.
As you can see, there are a lot of opportunities and possibilities for you to create success as a high-ticket coach. The most important thing is for you to pick a niche and stick to it. The more you niche down, the more successful you will be. You can find out more about how to build a premium coaching brand right here.
I created a short training that walks you through the 3 secrets to attracting ready-to-invest, premium coaching clients while making weekly, high-ticket sales.
Make sure you check it out below: