The Simple Life Pattern Company is an eCommerce site that sells pdf patterns for women to sew their own daughter’s clothes. They were growing and were looking to make a change with their brand so that it would be capable of adapting to their growth. Their brand still had a very DIY (do it yourself) look that was keeping them from looking more professional and attracting more people into their business. They were also tired of the platform they were using for eCommerce. Another problem that they had was that they didn’t have a sales funnel installed, and this was keeping a lot of opportunities and clients from purchasing even more products.

I got to work and completely changed the look and feel of their brand. I wanted to make sure that the communication was also more precise and focused on the feelings behind sewing clothes. Before working with me, the communication of the brand was based on coupons and discounts. The change that we made was focus on feelings and emotions. So, the variation went on to talking about how it feels like to make your own clothes: “Happiness is handmade.”

BEFORE THE REBRAND

I also completely redesigned their logo to make it look more professional  and modern. We based the design on a hexagon with lines, trying to simulate a sewing board. The word ‘life” also has a new extension at the end, trying to show a loose string. We also wanted the color scheme to be very sophisticated while still being friendly.

The next aspect was making sure we were really showcasing her beautiful products through incredible photographs. I wanted to make sure that when people landed on her website, they would want to purchase all of the products if necessary. So we standardized sizes and made sure they truly looked incredible while captivating her audience.

Finally, it was important to make sure that the website was 100% user friendly and easy to use. Her old website was not mobile friendly or responsive, and because of this, she was losing a lot of clients. So we made sure her site would be simple for people to purchase and browse from different devices.

Another thing I did was help her create a sales funnel that would drive traffic into sales. We added an option for a free download that would increase her sign-up rates and a system for her to then turn those people into customers.