Complete Phase 2 for $4,000 until
THE DESTINATION: A webinar built on your message that does the selling for you
THE ROADS: Content, partnerships and a diagnostic tool that bring the RIGHT people into it
THE CONVERSION: The Expert Audit and heart-centered high-ticket sales that turn who arrives into clients
IS THIS YOU?
You did the deep work on your message… but right now it lives in a few posts, with no single place where it does the full selling
Most of your leads come from ONE source, and when it slows down, everything slows down
You post content and hope the right people find it, and you're not sure what else should be feeding your webinar
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You keep jumping from tactic to tactic, wondering if you need more content, more leads, or a whole new strategy
You know other experts serve your Power Buyers, but you've never had a simple way to turn those relationships into a steady source of leads
People are interested in you but not ready for your premium offer yet… and right now there's nothing for them to say yes to, so they disappear
WELCOME TO PHASE 2:
FROM MESSAGE TO MARKET
In Phase 1, you found your Angle of Mastery™, got clear on your Power Buyers™, and used the Need-to-Have Formula™ to turn your offer from a nice-to-have into a need-to-have.
That work is the foundation everything else is built on. In Phase 2, you don't redo any of it. You turn it into marketing.
Here's what most experts do after the message is done: they post content and hope, and marketing turns into a pile of disconnected tactics with nowhere specific to send people.
Phase 2 connects them.
First, you turn your message into a 20-minute webinar. That becomes your destination. Then we build multiple roads that consistently lead the right people into it. You'll learn how to create magnetic content that consistently attracts high-ticket clients, develop a premium audience growth strategy, and master the art of heart-centered high-ticket sales.
And here's where BTB Marketing becomes truly transformational: You won't just learn the strategy, you'll have Fabi.ai Marketing GPT as your personal implementation partner. This means you can take everything you learn and instantly turn it into ready-to-publish content, email sequences, webinar scripts, social posts, and complete marketing campaigns.
No more wondering "How do I turn this into content?" No more staring at blank pages. No more spending weeks creating what Fabi.ai Marketing can help you create in hours.
Turn your message into marketing that captivates buyers
THE DESTINATION: A webinar built on your message that does the selling for you
THE ROADS: Content, partnerships and a diagnostic tool that bring the RIGHT people into it
THE CONVERSION: The Expert Audit and heart-centered high-ticket sales that turn who arrives into clients
WATCH THE SUCCESS STORIES BELOW
"I went from charging $500 just 18 months ago, to enrolling my first $20k client"
"I enrolled two $5k clients and hit an 80% conversion on my group program"
Jaime raised her prices, had her first $11k month & has changed her entire life and business as a coach.
PHASE 2 MODULES:

EXPERIENCE #9
THE 20-MINUTE
Webinar
Turn your message into the webinar everything else feeds. Learn our 20-minute webinar strategy, which puts your Angle of Mastery™, Power Buyers™ and Need-to-Have Formula™ INTO the webinar, so it creates demand for what you do and handles objections before anyone gets on a call.
WHAT YOU LEARN:
- Our proprietary 20-minute webinar strategy that creates instant demand
- How to overcome all objections through your webinar
- Creating a webinar follow-up process that drives more calls and sales
- How to use Fabi.ai Marketing, o generate your complete webinar script, follow-up email sequences, and promotional content in under an hour
YOU WALK AWAY WITH A WEBINAR BUILT FROM YOUR MESSAGE, READY TO BE THE DESTINATION EVERY ROAD LEADS TO.
This means that you'll have a streamlined, automated system in place that consistently turns your leads into paying clients, allowing you to scale your business with ease.

EXPERIENCE #10
THE EXPERT
Audit
Learn our unique model for high-ticket sales while creating premium connections. Master the 15-minute Expert Audit process that pre-sells what you do before the sales call. Discover how to establish your authority and practically eliminate no-shows.
WHAT YOU LEARN:
- Learn the entire framework and system behind the 15-minute Expert Audit in order to pre-sell what you do before the sales call
- How to create a pre-call questionnaire that qualifies leads and makes sure you only speak to the right people
- Our in-depth system to practically eliminate no shows (we average around 10% - or less - no shows in our business).
- How Fabi.ai helps you quickly structure and create your entire Expert Audit process, from questionnaire to pre-call analysis framework
YOU WALK AWAY WITH A PRE-SELLING SYSTEM THAT TURNS THE PEOPLE YOUR ROADS BRING IN INTO QUALIFIED SALES CONVERSATIONS.
This means that you'll be able to pre-qualify leads, establish your expertise, and significantly increase your sales conversion rates before you even get on a call.

EXPERIENCE #11
HEART-CENTERED
High-Ticket Sales
Master the art of heart-centered, high-ticket sales by discovering our unique system and approach to naturally getting 'I'm in!" - without having to use any pressure to enroll people - ever. Learn how to effortlessly close high-ticket sales without ever feeling icky. Discover our entire sales process structure and tech setup, and learn how to easily overcome objections in an authentic, value-driven way.
WHAT YOU LEARN:
- Our entire sales call structure that gets people asking YOU to enroll
- How we leverage abundance, honesty and truth to get people to enroll into our programs (and has led us to average 60% conversion rates on sales calls!)
- Our entire follow-up process and system to make sure no one gets left behind
- How to use Fabi.ai to analyze your sales call transcripts and get personalized strategies to overcome objections in your unique voice
YOU WALK AWAY WITH A COMPLETE, HEART-CENTERED HIGH-TICKET SALES SYSTEM THAT ALLOWS YOU TO CLOSE SALES WITH EASE AND INTEGRITY.
This means that you'll be able to consistently close high-ticket sales in a way that feels authentic and aligned, leading to extraordinary results and higher conversion rates.

EXPERIENCE #12
MAGNETIC
Content
Create content that keeps your Power Buyers warm, pre-sells your offer, and moves the right people toward your webinar. Learn our Breakthrough Content Framework and how to nurture your audience through email.
WHAT YOU LEARN:
- How to create magnetic content that speaks directly to premium buyers and activates them to take action
- Our proprietary Breakthrough Content Framework to turn your marketing into sales
- Strategies for effortlessly nurturing your audience through email
- How Fabi.ai Marketing GPT generates weeks of on-brand content in minutes such as posts, carousels, video scripts, and email sequences that sound exactly like you
YOU WALK AWAY WITH A CONTENT STRATEGY THAT CONSISTENTLY FEEDS YOUR WEBINAR WITH HIGH-QUALITY LEADS.
This means that you'll be able to create content that not only resonates with your ideal audience but also pre-sells your offers, making your sales process more effective.

EXPERIENCE #13
POWER BUYER
Audience Growth
Discover the ultimate guide for growing your audience with premium, ready-to-invest leads. Learn our easiest tactics for attracting high-ticket buyers and leveraging your magnetic content for maximum reach. Master the art of using short-form video and podcasting to exponentially grow your audience in the shortest amount of time.
WHAT YOU LEARN:
- How to powerfully capitalize on your magnetic content for bigger reach
- Strategies to leverage short-form video to maximize your marketing
- The easiest tactics to grow your audience with high-ticket buyers
- How To Get Clients On LinkedIn Without Spamming, Being Desperate or Begging for
YOU WALK AWAY WITH A STRATEGY TO GROW YOUR AUDIENCE WITH PREMIUM, READY-TO-INVEST LEADS.
This means that you'll be able to consistently attract high-quality leads who are primed and ready to invest in your high-ticket offer, leading to sustainable business growth.
This means that you'll be able to consistently attract high-quality leads who are primed and ready to invest in your high-ticket offer, leading to sustainable business growth.

EXPERIENCE #14
THE POWER BUYER
Pathway
Master the multi-channel nurture strategy that keeps you consistently visible to your Power Buyers and positions you as the undeniable authority in your space. Develop sophisticated content systems that nurture relationships and create multiple touchpoints with your ideal clients.
WHAT YOU LEARN:
- How to craft a strategic email sequence that keeps you top of mind with your audience, turning occasional readers into eager buyers
- Advanced collaboration strategies to leverage partnerships and expand your reach exponentially
- Relationship nurturing techniques that transform casual connections into power partnerships and client opportunities
- How to use Fabi.ai Marketing to create complete multi-touch nurture sequences across email, social media, and other platforms, all working together to position you as the obvious choice
NEW LESSON: Partnerships as a Lead Source How to create a partnership system that consistently brings you sign-ups for your webinar.
NEW LESSON: Apps as a Lead Source How to create and leverage a free, interactive diagnostic that helps your audience understand their own situation, so they reach your webinar already aware of the problem you solve.
YOU WALK AWAY WITH A COMPLETE CONTENT ECOSYSTEM THAT WORKS TOGETHER TO ATTRACT, NURTURE, AND CONVERT YOUR POWER BUYERS
This means you'll have multiple streams of visibility working simultaneously to position you as the obvious choice, creating a consistent pipeline of ready-to-invest clients.

EXPERIENCE #15
LEVERAGE AI TO DOMINATE
Your Market
Master the art of leveraging AI to amplify your premium brand message. Learn our proprietary system for using AI to create magnetic content that sounds authentically you while saving hours of time. Discover how to use AI to create powerful concepts that shift beliefs and position you as the go-to expert in your niche.
WHAT YOU LEARN:
- Create content that sounds exactly like you (or better) using our AI framework
- Generate powerful concepts and belief-shifting content at scale
- Build a consistent content ecosystem across multiple platforms with ease
- Full mastery of Fabi.ai Marketing GPT to become a content creation powerhouse, producing high-converting marketing assets faster than ever before
YOU WALK AWAY WITH A COMPLETE AI CONTENT SYSTEM THAT AMPLIFIES YOUR MESSAGE AND POSITIONS YOU AS THE UNDISPUTED LEADER IN YOUR SPACE.
This means that you'll be able to consistently create high-converting content that attracts premium buyers while dramatically reducing your creation time.
Have Questions?
IF YOU HAVE SPECIFIC QUESTIONS, CLICK BELOW TO BOOK A QUICK CALL WITH EILEEN SO SHE CAN PERSONALLY ANSWER THEM OR GIVE YOU DETAILS. OR - FEEL FREE TO DM ME OR EMAIL ME AT [email protected]
Complete Phase 2 for $4,000 until

-THE-
🚀 Speed Without Sacrifice What used to take weeks of thinking, outlining, and rewriting can now be done in minutes...with professional-level messaging consistency. One client created her entire webinar funnel (script, emails, social promotion, follow-up sequence) in 3 hours using Fabi.ai.
🎯 Framework-Driven, Not Generic This isn't ChatGPT off the shelf. Fabi.ai Marketing GPT is loaded with your proprietary frameworks- Power Buyers™, Angle of Mastery™, Need-to-Have Formula™, Breakthrough Content Framework, and the 20-Minute Webinar model. Every output is strategically aligned.
Complete campaigns: Webinar scripts, email sequences, posts, video scripts and podcast outlines that work together.
🔄 End-to-End Marketing Creation From webinar scripts to email sequences, social posts to video scripts, podcast outlines to carousel copy, Fabi.ai creates complete marketing campaigns, not just individual pieces. Everything works together cohesively.
💡 Your Thinking Partner Stuck on how to position an offer? Need fresh content angles? Want to test messaging variations? Fabi.ai acts as your strategic sounding board — helping you make decisions with confidence and clarity.
SEE IT FOR YOURSELF
OTHER USES:

THE
Easy Yes
OFFER SYSTEM
For the people who are interested… but not ready yet
Most experts have exactly two options: free content and a $3,000+ program, with nothing in between. So the people who like what you say but aren't ready for your premium offer read a few posts, maybe watch your webinar, and disappear.
When you upgrade to Breakthrough Brand Marketing, we give you access to our brand new 'Easy Yes Offer' System which helps you build the offer that sits in that gap.
You answer the questions. The app helps you build the offer.

-THE PAY-IN-FULL BONUS-
Your 90 Day Activation Plan
BUILT BY FABI
When you pay in full, you get a full 60-minute 1:1 session with me.
Together, we define EXACTLY what you need to focus on over the next 90 days to get things moving:
- bringing in more leads
- bringing in more clients and sales
- growing your visibility
We look at where you are right now and decide:
- what to focus on
- what direction to take
- where to move first
Then I build the plan for you.
After the session, you get a document that outlines every part of your plan, step by step. You won't be left guessing where to start or what comes next. You'll know exactly what to do for the next 90 days.
What you get:
A 60-minute 1:1 strategy session with Fabi
Your customized 90-Day Activation Plan, built by Fabi
A step-by-step document that lays out every part of the plan

Get Access to These Special Bonus Workshops
- LinkedIn Mastery Workshop — Join expert Mark Firth as he reveals his proven system for attracting premium clients on LinkedIn without cold outreach.
- LinkedIn DM Strategy — Access Scott Aaron's exclusive workshop recording on converting LinkedIn connections into high-ticket clients through authentic messaging.
- 300 Leads from 1 Post — Learn Mary Morgan's viral content framework that generates hundreds of qualified leads from single high-performing posts
Have Questions?
IF YOU HAVE SPECIFIC QUESTIONS, CLICK BELOW TO BOOK A QUICK CALL WITH EILEEN SO SHE CAN PERSONALLY ANSWER THEM OR GIVE YOU DETAILS. OR - FEEL FREE TO DM ME OR EMAIL ME AT [email protected]
LET'S TALK ABOUT WHAT'S INCLUDED
CURRICULUM
PHASE 1:
MESSAGING
PHASE 2:
MARKETING
YOUR GENIUS EXTRACTION
SPEAKING TO POWER BUYERS
Positioning Your Brand
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THE UNDENIABLE SELF
The Need-To-Have Formula (CREATING DEMAND)
Marketing for Power Buuyers
THE 20-MINUTE WEBINAR STRATEGY
The Expert Audit (15-MIN PRE-SALES CALL)
Heart-Centered High-Ticket Sales
Magnetic Content (ORGANIC CONTENT MASTERY)
Premium Audience Growth (REACH MORE PEOPLE)
The Power Buyer Pathway (AUDIENCE NURTURE)
Leverage Ai To Dominate Your Market
INCLUDED
PHASE 1:
MESSAGING
PHASE 2: MARKETING
Fabi.ai Messaging
12 WKS
20 WKS
Fabi.ai Marketing
20 WKS
12 WKS
20 WKS
Monthly Mindset Group Coaching Calls with Debb (Total Phase 2 Months)
20 WKS
Monthly Sales Group Coaching Calls with Debb (Total Phase 2 Months)
20 WKS
START COACHING WHENEVER YOU WANT
LIMITED BONUSES
PHASE 1:
MESSAGING
PHASE 2:
MARKETING
PAY IN FULL BONUS: A 60-minute 1:1 Call With Fabi
The Private WhatsApp Community
LinkedIn Clients Through Direct Messages Workshop
How to Get 300+ Leads With 1 Post Workshop
PAY IN FULL BONUS DONE-FOR-YOU Facebook Ads Setup















ARE YOU READY TO BREAKTHROUGH?




















