What I have learned in my years in business is that going into a price war is a battle that is lost from the beginning. There are ALWAYS going to be people and businesses that charge less than you do. If what you offer is high-quality, there’s absolutely no reason whatsoever you should spend one more minute in business charging …
In the process of building my business and working with clients, I have become obsessive in discovering what it takes to build a successful business. I always keep on asking myself: This is something that I simply couldn’t let go. So, I started analyzing and truly looking to discover what the most successful businesses in the world had in common, …
What I mean with this is, that you’re not ‘just’ a coach, a trainer, a consultant, a restaurant owner or a lawyer. What you do has a lot more value that you’re maybe giving yourself credit for. What you do has more value than what you give yourself credit for Tweet This In order for you to truly understand what …
I used to worry so much that I wasn’t UNIQUE enough. I know it might sound crazy to you right now because of all the things I have been through in my life. But, still. I felt that there was simply too much competition out there. Too many people doing exactly the same thing as me. How was I supposed …
Choosing your clients is one of those key aspects of branding and business that often gets overlooked. When we start our businesses, we are so eager to get to work, that we often don’t have the luxury of being picky about who we say ‘yes’ to. Of course, it also depends on your business. If you sell products, being picky might …
So, I began this crazy path of entrepreneurship. In the beginning, I did everything by the book: I worked my way to get new clients, I studied the basics, I did an MBA to learn more about business and simply kept my head down, working quietly in my little bubble. And then, the bubble burst. We decided to move from …
Of course, as a designer, the MOST important tool that I need to have is a design program that can do everything that I need. In this case, I actually use 3 different programs, all of which come from the Adobe Creative Cloud. I love this and have been using Adobe products since I was in College. Specifically, I use …
Believe it or not, the exact same principles that have worked for building the career of an artist are the ones that apply to each of the clients and businesses I have served over the years. You define your brand and design accordingly and BOOM, success. So, here I share with you the biggest lessons I have learned in 10 …
I feel that the more we connect with the personality of our brand, the more effective we are in communicating and connecting with our audience. So, of course, you first have to be pretty clear about who you are as a brand. Before determining how you are going to share it, you have to know and understand what “it” is, …
I also have this pretty incredible guide with the most common branding and website mistakes you need to fix in order to attract ideal clients. These are great at giving you insight into whether it’s the right time to hire an expert, too! Sí! Now check your email from hola@fabipaolini.com to download the guide! Sí! Now check your email from …
One of the biggest keys in business – and probably in life, is being consistent. Sí! Now check your email from hola@fabipaolini.com to begin! There was an error submitting your subscription. Please try again. It all starts with getting very clear on who you are and what your values are as well. Your mission statement is a great way to …
Sí! Now check your email from hola@fabipaolini.com to download the guide! There was an error submitting your subscription. Please try again. Now I ask you, what can you do in your business to create more value? What content can you give away for free so that others get to know you better? What can you do to help your audience …
Sí! Now check your email from hola@fabipaolini.com to begin! There was an error submitting your subscription. Please try again. Building a business that’s authentic to you and that you’re passionate about precisely starts with finding out what your passions are. Beyond making money, beyond having the freedom of owning your own business, what is it that you truly believe in? …
I also created this free guide which covers other REALLY common branding + website mistakes you want to AVOID if you are looking to attract the right clients into your business. Sí! Now check your email from hola@fabipaolini.com to download the guide! Sí! Now check your email from hola@fabipaolini.com to download the guide! There was an error submitting your subscription. …
Sí! Now check your email from hola@fabipaolini.com to download the guide! There was an error submitting your subscription. Please try again. So, if you’re like my clients and think that your ideal client is anyone willing to give you some money, let me tell you why you’re actually wrong. You see, the more specific you get about who that ideal person is, …
