What I mean with this is, that you’re not ‘just’ a coach, a trainer, a consultant, a restaurant owner or a lawyer. What you do has a lot more value that you’re maybe giving yourself credit for. What you do has more value than what you give yourself credit for Tweet This In order for you to truly understand what …
I used to worry so much that I wasn’t UNIQUE enough. I know it might sound crazy to you right now because of all the things I have been through in my life. But, still. I felt that there was simply too much competition out there. Too many people doing exactly the same thing as me. How was I supposed …
Choosing your clients is one of those key aspects of branding and business that often gets overlooked. When we start our businesses, we are so eager to get to work, that we often don’t have the luxury of being picky about who we say ‘yes’ to. Of course, it also depends on your business. If you sell products, being picky might …
So, I began this crazy path of entrepreneurship. In the beginning, I did everything by the book: I worked my way to get new clients, I studied the basics, I did an MBA to learn more about business and simply kept my head down, working quietly in my little bubble. And then, the bubble burst. We decided to move from …
Of course, as a designer, the MOST important tool that I need to have is a design program that can do everything that I need. In this case, I actually use 3 different programs, all of which come from the Adobe Creative Cloud. I love this and have been using Adobe products since I was in College. Specifically, I use …
Believe it or not, the exact same principles that have worked for building the career of an artist are the ones that apply to each of the clients and businesses I have served over the years. You define your brand and design accordingly and BOOM, success. So, here I share with you the biggest lessons I have learned in 10 …
I feel that the more we connect with the personality of our brand, the more effective we are in communicating and connecting with our audience. So, of course, you first have to be pretty clear about who you are as a brand. Before determining how you are going to share it, you have to know and understand what “it” is, …
Sí! Now check your email from hola@fabipaolini.com to begin! There was an error submitting your subscription. Please try again. This is a big one. If you keep on attracting the wrong people, who are placing too many objections (i.e. your price is too high), it means your branding is all wrong. The first step of building a brand is defining …
One of the biggest keys in business – and probably in life, is being consistent. It all starts with getting very clear on who you are and what your values are as well. Your mission statement is a great way to start. Now, if you think that your mission statement is something that you just put on your business plan …
The next part is really putting a lot of your energy in understanding who you audience is. I recently talked about this and even have a comprehensive guide that can help you discover your audience which you can download right here: Sí! Now check your email from hola@fabipaolini.com to download the guide! Sí! Now check your email from hola@fabipaolini.com to …
Sí! Now check your email from hola@fabipaolini.com to begin! There was an error submitting your subscription. Please try again. Building a business that’s authentic to you and that you’re passionate about precisely starts with finding out what your passions are. Beyond making money, beyond having the freedom of owning your own business, what is it that you truly believe in? …
Sí! Now check your email from hola@fabipaolini.com to begin! There was an error submitting your subscription. Please try again. Okay, this is actually a biggie. I wonder how many of you are reading this article from your cellphone? Actually, I do know. The great majority of you. So, imagine how many readers I would lose if my webpage wasn’t mobile …
Sí! Now check your email from hola@fabipaolini.com to download the guide! There was an error submitting your subscription. Please try again. So, if you’re like my clients and think that your ideal client is anyone willing to give you some money, let me tell you why you’re actually wrong. You see, the more specific you get about who that ideal person is, …
Sí! Now check your email from hola@fabipaolini.com to begin! There was an error submitting your subscription. Please try again. Actually, there’s a study that show that companies that invest in branding outperform those that don’t in the market. That’s pretty amazing! I can tell you from my own personal experience, that the moment I truly started building my own brand …
Sí! Now check your email from hola@fabipaolini.com to begin! There was an error submitting your subscription. Please try again. So, here it goes: During my first 9 years of business, I created an image around me that was plainly focused around what I do. And, this seems pretty logical and it made 100% sense to me too. That’s until I …
